Last updated: January 27, 2025

This Privacy Policy describes how The Survivalist (the “Site”, “we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from thesurvivalist.eu (the “Site”) or otherwise communicate with us regarding the Site (collectively, the “Services”). For purposes of this Privacy Policy, “you” and “your” means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully.

 

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last updated” date and take any other steps required by applicable law.

 

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

 

What Personal Information We Collect

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

• Contact details including your name, address, phone number, and email.

• Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.

• Account information including your username, password, security questions and other information used for account security purposes.

• Customer support information including the information you choose to include in communications with us, for example, when sending a message through the Services.

Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.

Information We Collect about Your Usage

We may also automatically collect certain information about your interaction with the Services (“Usage Data”). To do this, we may use cookies, pixels and similar technologies (“Cookies”). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address and other information regarding your interaction with the Services.

Information We Obtain from Third Parties

We may also obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

• Companies who support our Site and Services, such as WordPress, hosting providers, and plugin developers.

• Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment.

• When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with—including Meta (e.g., Facebook, Instagram) and Google (e.g., Google Analytics, Google Ads, Google Tag Manager)—may automatically collect certain information using online tracking technologies such as pixels, web beacons, SDKs, third-party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. Also see the section below, Third Party Websites and Links.

 

How We Use Your Personal Information

Providing Products and Services.
We use your personal information to provide you with the Services, including to process your payments, fulfill your orders, and manage your account. We may also enhance your shopping experience using services integrated into our Site.

Marketing and Advertising.
We may use your personal information for marketing and promotional purposes. This includes sending marketing communications and showing you targeted advertisements, including through Meta and Google technologies. If you are an EEA resident, this is done based on our legitimate interest under Art. 6 (1) (f) GDPR.

Security and Fraud Prevention.
We use your personal information to detect and prevent fraudulent or malicious activity. If you are an EEA resident, this is based on our legitimate interest under Art. 6 (1) (f) GDPR.

Communicating with You and Service Improvement.
We use your personal information to provide customer support and improve the Services. This is based on our legitimate interest under Art. 6 (1) (f) GDPR.

 

Cookies

We use cookies and similar technologies to:

• Power and improve our Site and Services.

• Run analytics and understand user interaction.

• Customize and deliver targeted ads, including through Meta (e.g., Facebook Pixel) and Google (e.g., Google Analytics, Ads, Tag Manager).

These third-party services may collect or receive information from our website and use that information to provide measurement services and ad targeting. You can learn more here:

• Google’s Privacy & Terms

• Meta Privacy Policy

You can control cookies through your browser settings. Note that disabling cookies may affect functionality. Our Site supports Global Privacy Control (GPC) signals.

 

How We Disclose Personal Information

We may disclose your personal information as follows:

• With vendors or third parties who perform services on our behalf.

• With business and marketing partners, including Meta and Google, for advertising and analytics.

• With affiliates, as necessary to operate our business.

• With your consent or at your direction.

• As required by law or legal process.

We have disclosed the following categories of personal information to third parties over the past 12 months:

We do not use or disclose sensitive personal information without your consent or for the purpose of inferring characteristics.

 

User Generated Content

Any content you post (e.g., product reviews) may be public. We are not responsible for third-party use of public information.

 

Third Party Websites and Links

Our Site may link to third-party websites or platforms. Their privacy policies govern their use of your data.

 

Children’s Data

Our Services are not intended for children. We do not knowingly collect data from anyone under 16.

 

Security and Retention of Your Information

We take security seriously but cannot guarantee absolute protection. We retain personal information only as long as necessary.

 

Your Rights

Depending on where you live, you may have the following rights:

• Access / Know

• Delete

• Correct

• Portability

• Opt-out of sale/sharing or targeted advertising

• Restrict processing

• Withdraw consent

• Appeal a denied request

You can exercise your rights via our Site or by contacting us at the email below. We will verify your identity before acting on requests.

 

Complaints

You may contact us with complaints at the email below. You may also contact your local data protection authority.

 

International Users

Your data may be transferred outside your country. If transferred from Europe, we rely on legal transfer mechanisms like Standard Contractual Clauses.

 

Contact

For questions or to exercise your rights, email us at:
info@thesurvivalist.eu